CABLE DISTRIBUTION & MANUFACTURING
K Lacey
A sharper sales and marketing strategy, a clearer culture, and a stronger management and sales team.
- Service
- Strategy Development + Strategic Oversight
- Worked with
- MD and management team
THE SITUATION
A global cable distributor and cable assembly manufacturer. K Lacey first worked with Ed through the SC21 Competitiveness & Growth programme to shape its sales and marketing strategy for the future.
WHAT WE DID
After the programme closed, the work continued: vision, mission and values, company culture and supply chain management. Regular 1:1 sessions built a deeper understanding of the needs of the business and its teams, followed by a communications and marketing plan.
WHAT CHANGED
A more visible brand with better platforms to reach customers and suppliers, and a more robust, better-informed management and sales team capable of taking the company forward in line with its growth strategy.
These sessions are thought provoking and challenging, making us more focussed on developing the mindset of our teams to be the best they can be in taking the business forward.
K Lacey